Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi(King Fahd University of Petroleum and Minerals), Jochen Wirtz(National University of Singapore), Sun Joo Ahn(Grady Memorial Hospital), Raffaele Filieri(Audencia Business School), Amalesh Sharma(Texas A&M University), Varsha Jain(Mudra Institute of Communications Ahmedabad), Sergio Barta(Universidad de Zaragoza), Philipp A. Rauschnabel(University of Nottingham), Chris Hinsch(Grand Valley State University), Vincent Dutot(Métis-Lab), Janarthanan Balakrishnan(National Institute of Technology Tiruchirappalli), Neeraj Pandey(Free University of Bozen-Bolzano), Reto Felix(The University of Texas Rio Grande Valley), Carlos Flavián(Universidad de Zaragoza), Russell W. Belk(University of Utah), Ali Abdallah Alalwan(Qatar University), Jared Offei Lartey(BI Norwegian Business School), Dimitrios Buhalis(Bournemouth University), Yichuan Wang(Central South University), Ramakrishnan Raman(Higher Colleges of Technology), Laurie Hughes(Edith Cowan University), Cleopatra Veloutsou(University of Glasgow), Svend Hollensen(University of Southern Denmark), Anjala S. Krishen(University of Nevada, Las Vegas), Anders Gustafsson(BI Norwegian Business School), Samuel Ribeiro‐Navarrete(Lithuanian Social Research Centre), Jooyoung Kim(Grady Memorial Hospital), Μαριάννα Σιγάλα(University of Newcastle Australia)
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