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Setting the future of digital and social media marketing research: Perspectives and research propositionsYogesh K. Dwivedi, Yichuan Wang, Elvira Ismagilova et al.|International Journal of Information Management|2020Cited by 2.4k
Metaverse marketing: How the metaverse will shape the future of consumer research and practiceYogesh K. Dwivedi, Jochen Wirtz, Laurie Hughes et al.|Psychology and Marketing|2022Cited by 822
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the MetaverseYogesh K. Dwivedi, Meiyi Yan, Nir Kshetri et al.|Information Systems Frontiers|2023Cited by 207