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Yichuan Wang

Central South University

ORCID: 0000-0003-1575-0245

Publishes on Digital Marketing and Social Media, Big Data and Business Intelligence, Technology Adoption and User Behaviour. 300 papers and 15.1k citations.

PubIndex Score98Top 2%How it's scored

300Publications

15.1kTotal Citations

First publication: 2004First senior author: 2006

Digital Marketing and Social Media Big Data and Business Intelligence Technology Adoption and User Behaviour HIV Research and Treatment Immune Cell Function and Interaction

Top publicationsby citations

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Yichuan Wang, Elvira Ismagilova et al.|International Journal of Information Management|2020

Cited by 2.4k

Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations

Yichuan Wang, Terry Anthony Byrd, LeeAnn Kung|Technological Forecasting and Social Change|2016

Cited by 1.5k

Peak SIV replication in resting memory CD4+ T cells depletes gut lamina propria CD4+ T cells

Qingsheng Li, Ashley T. Haase, Lijie Duan et al.|Nature|2005

Cited by 944

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Jochen Wirtz, Μαριάννα Σιγάλα et al.|Psychology and Marketing|2022

Cited by 822

An integrated big data analytics-enabled transformation model: Application to health care

Yichuan Wang, Casey G. Cegielski, LeeAnn Kung et al.|Information & Management|2017

Cited by 504