Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policyYogesh K. Dwivedi, Samuel Fosso Wamba, Dimitrios Buhalis et al.|International Journal of Information Management|2022Cited by 2.6k
Metaverse marketing: How the metaverse will shape the future of consumer research and practiceYogesh K. Dwivedi, Jochen Wirtz, Laurie Hughes et al.|Psychology and Marketing|2022Cited by 822
Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future InvestigationAlex Koohang, Lai‐Wan Wong, Jeretta Horn Nord et al.|Journal of Computer Information Systems|2023Cited by 541
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the MetaverseYogesh K. Dwivedi, Meiyi Yan, Nir Kshetri et al.|Information Systems Frontiers|2023Cited by 207