Curiosity generating advertisements and their impact on sport consumer behaviorSeong-Hee Park, Young Do Kim, Daniel F. Mahony et al.|Sport Management Review|2014Cited by 33
Revisiting Sport Brand Personality: Scale Development and ValidationYoung Do Kim, Yukyoum Kim, Marshall Magnusen|Journal of multidisciplinary research|2012Cited by 10
Group Emotion in Spectator Sport: An Interdisciplinary Approach to Affective QualiaHyun–Woo Lee, Yukyoum Kim, Young Do Kim et al.|Journal of multidisciplinary research|2013Cited by 6
Developing a sport fan equity indexYoung Do Kim, Minjung Kim, Marshall Magnusen et al.|International Journal of Sports Marketing and Sponsorship|2020Cited by 5
Relationships as strategic assets: a sport fan equity approachYoung Do Kim, Daekwan Kim, Yukyoum Kim et al.|International Journal of Sport Management and Marketing|2020Cited by 1