Curiosity generating advertisements and their impact on sport consumer behavior
Seong-Hee Park(Hankuk University of Foreign Studies), Young Do Kim(Pusan National University), Daniel F. Mahony(University of Louisville), Yukyoum Kim(Florida State University)
Cited by 33
Related Papers
Constraints and Motivators: A New Model to Explain Sport Consumer Behavior
|Journal of Sport Management|2010|224
A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach
|Journal of Sport Management|2011|164
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework
|Journal of Sport Management|2011|151
Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis
|Journal of Sport Management|2014|120
A Reconceptualization of Brand Image
|International Journal of Business Administration|2014|109