Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research SynthesisYukyoum Kim, Minjung Kim, Hyun–Woo Lee et al.|Journal of Sport Management|2014Cited by 120
Meta-Analytic Review of Sport Consumption: Factors Affecting Attendance to Sporting EventsYukyoum Kim, Hyun–Woo Lee, Marshall Magnusen et al.|Sport Marketing Quarterly|2019Cited by 74
A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationshipsMarshall Magnusen, Yukyoum Kim, Jun Woo Kim|European Sport Management Quarterly|2012Cited by 44
Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendanceYukyoum Kim, Marshall Magnusen, Galen T. Trail|International Journal of Sports Marketing and Sponsorship|2013Cited by 41
A Critical Review and Synthesis of Student-Athlete College Choice Factors: Recruiting Effectiveness in NCAA SportsMarshall Magnusen, Gerald R. Ferris, Yukyoum Kim et al.|International Journal of Sports Science & Coaching|2014Cited by 38