The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan BehaviorSeong-Hee Park, Yukyoum Kim, Daniel F. Mahony|Journal of Sport Management|2011Cited by 42
Curiosity generating advertisements and their impact on sport consumer behaviorSeong-Hee Park, Young Do Kim, Daniel F. Mahony et al.|Sport Management Review|2014Cited by 33
Role of curiosity and Openness to Experience the big five traits on sport media consumption behaviours.Seong-Hee Park, Won-Jae Seo, Yukyoum Kim|South African Journal for Research in Sport Physical Education and Recreation|2015Cited by 2