Understanding Customer Experience Throughout the Customer JourneyKatherine N. Lemon, Peter C. Verhoef|Journal of Marketing|2016Cited by 5.2k
Customer Experience Creation: Determinants, Dynamics and Management StrategiesPeter C. Verhoef, Leonard A. Schlesinger, A. Parasuraman et al.|Journal of Retailing|2009Cited by 3k
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future ResearchRuth N. Bolton, Peter C. Verhoef, Katherine N. Lemon|Journal of the Academy of Marketing Science|2004Cited by 735
Customer Engagement Behavior: Theoretical Foundations and Research DirectionsJenny van Doorn, Peter C. Verhoef, Katherine N. Lemon et al.|Journal of Service Research|2010Cited by 283