Peter C. Verhoef

Publishes on Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing. 316 papers and 36.7k citations.

PubIndex Score98Top 2%How it's scored

🌟#4 Current Senior Leader in Consumer Retail Behavior Studies

316Publications

36.7kTotal Citations

#4in Consumer Retail Behavior Studies

First publication: 1988First senior author: 2000

Customer Service Quality and Loyalty Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Top publicationsby citations

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef|Journal of Marketing|2016

Cited by 5.2k

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al.|Journal of Business Research|2019

Cited by 4.7k

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef, Leonard A. Schlesinger, Katherine N. Lemon et al.|Journal of Retailing|2009

Cited by 3k

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. Verhoef, J. Jeffrey Inman, P.K. Kannan|Journal of Retailing|2015

Cited by 2.4k

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef|Journal of Marketing|2003

Cited by 1.5k