Willingness to pay for organic products: Differences between virtue and vice foodsJenny van Doorn, Peter C. Verhoef|International Journal of Research in Marketing|2011Cited by 464
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder valueSander F. M. Beckers, Peter C. Verhoef, Jenny van Doorn|Journal of the Academy of Marketing Science|2017Cited by 290
Drivers of and Barriers to Organic Purchase BehaviorJenny van Doorn, Peter C. Verhoef|Journal of Retailing|2015Cited by 289
Customer Engagement Behavior: Theoretical Foundations and Research DirectionsJenny van Doorn, Peter C. Verhoef, Doreén Pick et al.|Journal of Service Research|2010Cited by 283