A

A. Parasuraman

Texas A&M University

183 papers and 119.9k citations.

PubIndex Score98Top 2%How it's scored
🌟#2 Current Senior Leader in Consumer Retail Behavior Studies🌟#4 Current Senior Leader in Consumer Behavior in Brand Consumption and Identification🌟#7 Current Senior Leader in Customer Service Quality and Loyalty🌟#8 Current Senior Leader in Service and Product Innovation
183Publications
119.9kTotal Citations
#2in Consumer Retail Behavior Studies
First senior author: 1977

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