How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvementEunsin Joo, Jing Yang|Journal of Research in Interactive Marketing|2023Cited by 145
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video AdsMengtian Jiang, Taeyoung Kim, Jing Yang et al.|Journal of Interactive Advertising|2022Cited by 26
Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App QualityJing Yang, Anastasia Kononova, Shaheen Kanthawala et al.|Journal of Promotion Management|2021Cited by 17
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer ResponsesAva Francesca Battocchio, Camilla Teran, Chuqing Dong et al.|Journal of Current Issues & Research in Advertising|2024Cited by 4
HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIPMinjin Rheu, Jing Yang, Eunsin Joo|Global Fashion Management Conference|2023Cited by 1