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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative StudyEunsin Joo, Shelia R. Cotten, Anastasia Kononova et al.|JMIR mhealth and uhealth|2021Cited by 31
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online contentAnastasia Kononova, Kristen Lynch, Wonkyung Kim et al.|International Journal of Advertising|2020Cited by 27
Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App QualityJing Yang, Anastasia Kononova, Shaheen Kanthawala et al.|Journal of Promotion Management|2021Cited by 17