How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement
Eunsin Joo(Chonnam National University Hospital), Jing Yang(University of Helsinki)
Cited by 145
Related Papers
Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing
|Computers in Human Behavior|2018|52
Folk theorizing the quality and credibility of health apps
|Mobile Media & Communication|2018|34
If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask
|Computers in Human Behavior|2016|33
Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
|JMIR mhealth and uhealth|2021|31
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
|International Journal of Advertising|2020|27