“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Ava Francesca Battocchio(Michigan State University), Camilla Teran(Loyola University Chicago), Chuqing Dong(Michigan State University), Jing Yang(University of Helsinki), Ebbe Bertellotti(Loyola University Chicago), Eunsin Joo(Chonnam National University Hospital)
Journal of Current Issues & Research in Advertising
January 17, 2024
Cited by 4


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