Digital transformation: A multidisciplinary reflection and research agenda
Peter C. Verhoef(University of Groningen), Thijs Broekhuizen(University of Groningen), John Qi Dong(University of Groningen), Yakov Bart(Northeastern University), Nicolai Etienne Fabian(University of Groningen)
Cited by 4,670
Related Papers
Understanding Customer Experience Throughout the Customer Journey
|Journal of Marketing|2016|5.2k
Customer Experience Creation: Determinants, Dynamics and Management Strategies
|Journal of Retailing|2009|3k
From Multi-Channel Retailing to Omni-Channel Retailing
|Journal of Retailing|2015|2.4k
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
|Journal of Marketing|2003|1.5k
Challenges and Opportunities in Multichannel Customer Management
|Journal of Service Research|2006|1.1k