Leaderboards/Consumer Retail Behavior Studies

Consumer Retail Behavior Studies

Last updated July 7, 2026

Rising Stars

New and hot

Rising Stars Researchers

1
Pei-San Lo
UCSI University
2
Hyunsu Kim
California State University, Fullerton
3
Kiwoong Yoo
Knoxville College
4
Khaoula Akdim
Hospital General de Almansa
5
Sergio Barta
Universidad de Zaragoza
6
Lu Meng
Renmin University of China
7
Shengqi Chen
University of Macau
8
Yong-Chin Tan
Unknown
9
Chao-Hsing Lee
Shangrao Normal University
10
Chanmi Hong
Kyungsung University

Rising Stars Papers

1
Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions
Journal of Hospitality & Tourism Research|2024
115 cit.
2
Avatar creation in the metaverse: A focus on event expectations
Computers in Human Behavior|2024
48 cit.
3
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Psychology and Marketing|2024
37 cit.
4
Psychological ownership research in business: A bibliometric overview and future research directions
Journal of Business Research|2024
34 cit.
5
Shared moments, lasting impressions: Experience co-creation via travel livestreaming
Journal of Hospitality and Tourism Management|2024
34 cit.
6
Customer touchpoints: Conceptualization, index development, and validation
Tourism Management|2024
22 cit.
7
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
Journal of the Academy of Marketing Science|2025
22 cit.
8
Exploring customer perceptions of food delivery robots: a value-based model of perceived value, satisfaction, and their impact on behavioral intentions and word-of-mouth
Journal of Hospitality Marketing & Management|2025
20 cit.
9
Artificial intelligence in the kitchen: can humans be replaced in recipe creation and food production?
International Journal of Contemporary Hospitality Management|2025
14 cit.
10
Artificial Intelligence (AI) in Human Resource Management (HRM): A driver of organizational dehumanization and negative employee reactions
International Journal of Hospitality Management|2025
13 cit.

Emerging Leaders

Gaining momentum

Emerging Leaders Researchers

1
Abhipsa Pal
Indian Institute of Management Calcutta
2
Chuanlan Liu
Louisiana State University
3
Hyeon-Mo Jeon
Institute for Tourism
4
Sang Jin Kim
Changwon National University
5
Neena Sinha
Guru Gobind Singh Indraprastha University
6
Jungmin Yoo
Brigham and Women's Hospital
7
Kuttimani Tamilmani
University of Bradford
8
Vishnupriya Raghavan
NIIT (India)
9
Amitabh Anand
Corvinus University of Budapest
10
Shwetak Lade
University of Michigan–Dearborn

Emerging Leaders Papers

1
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Telematics and Informatics|2022
151 cit.
2
Drowning in silence: a scale development and validation of quiet quitting and quiet firing
International journal of organizational analysis|2023
123 cit.
3
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney
Journal of theoretical and applied electronic commerce research|2024
64 cit.
4
The effect of job security, insecurity, and burnout on employee organizational commitment
Journal of Business Research|2023
59 cit.
5
Why should I let them know? Effects of workplace incivility and cynicism on employee knowledge hiding behavior under the control of ethical leadership
International Journal of Manpower|2022
45 cit.
6
Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services
Journal of Financial Services Marketing|2022
40 cit.
7
Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective
Journal of Research in Interactive Marketing|2022
39 cit.
8
Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic
Sustainability|2022
38 cit.
9
The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity
Heliyon|2023
38 cit.
10
Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value
Sustainability|2023
35 cit.

Current Senior Leaders

Established & currently active

Current Senior Leaders Researchers

1
Valarie A. Zeithaml
University of North Carolina at Chapel Hill
2
A. Parasuraman
Texas A&M University
3
Dhruv Grewal
University of Bath
4
Peter C. Verhoef
University of Groningen
5
Mitch Griffin
Bradley University
6
Donald R. Lehmann
Columbia University
7
Sharon E. Beatty
Cardiff University
8
Heesup Han
Sejong University
9
SooCheong Jang
State Street (United States)
10
Kristy E. Reynolds
University of Alabama

Current Senior Leaders Papers

1
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
Zenodo (CERN European Organization for Nuclear Research)|1988
21.2k cit.
2
A Conceptual Model of Service Quality and Its Implications for Future Research
Journal of Marketing|1985
17.2k cit.
3
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing|1988
12.7k cit.
4
A Conceptual Model of Service Quality and Its Implications for Future Research
Journal of Marketing|1985
10k cit.
5
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing|1988
9.8k cit.
6
The Behavioral Consequences of Service Quality
Journal of Marketing|1996
8.7k cit.
7
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Journal of Consumer Research|1994
5.9k cit.
8
The Behavioral Consequences of Service Quality
Journal of Marketing|1996
5.3k cit.
9
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing|2016
5.2k cit.
10
Digital transformation: A multidisciplinary reflection and research agenda
Journal of Business Research|2019
4.7k cit.

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