Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country
Elizabeth Emperatriz García-Salirrosas(Universidad Nacional Tecnológica de Lima Sur), Rosa Fabiana Zabalaga-Davila(Universidad Católica Boliviana San Pablo), Manuel Escobar‐Farfán(Universidad de Santiago de Chile), Ivan Veas-González(Universidad Católica del Norte), Rodrigo Gallardo-Canales(Universidad de Santiago de Chile), Virginia Mercedes Fernández-Daza(Universidad Privada del Valle), Rodrigo Ruiz-Andia(Universidad Católica Boliviana San Pablo), Jorge Alberto Esponda-Pérez(Universidad de Ciencias y Artes de Chiapas)
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