The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
Elizabeth Emperatriz García-Salirrosas(Universidad Nacional Tecnológica de Lima Sur), Rodrigo Gallardo-Canales(Universidad de Santiago de Chile), Jorge Alberto Esponda-Pérez(Universidad de Ciencias y Artes de Chiapas), Dany Yudet Millones-Liza(Universidad Peruana Unión), Miluska Villar-Guevara(Universidad Peruana Unión), Manuel Escobar‐Farfán(Universidad de Santiago de Chile), Karla Liliana Haro Zea(Universidad Autónoma de Baja California)
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