Effect of Service Transition Strategies on Firm Value
Eric Fang(University of Illinois Urbana-Champaign), Jan‐Benedict E.M. Steenkamp(University of North Carolina at Chapel Hill), Robert W. Palmatier(Paccar (United States))
Cited by 486
Related Papers
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
|SSRN Electronic Journal|2006|2k
Review articles: purpose, process, and structure
|Journal of the Academy of Marketing Science|2017|951
The Role of Customer Gratitude in Relationship Marketing
|Journal of Marketing|2009|897
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
|Journal of Marketing|2007|830
Data Privacy: Effects on Customer and Firm Performance
|Journal of Marketing|2016|712