Effect of Service Transition Strategies on Firm ValueEric Fang, Jan-Benedict E.M. Steenkamp, Robert W. Palmatier|Journal of Marketing|2008Cited by 573
Effect of Service Transition Strategies on Firm ValueEric Fang, Jan‐Benedict E.M. Steenkamp, Robert W. Palmatier|Journal of Marketing|2008Cited by 486
Influence of customer participation on creating and sharing of new product valueEric Fang, Kenneth R. Evans, Robert W. Palmatier|Journal of the Academy of Marketing Science|2008Cited by 407
Trust at Different Organizational LevelsEric Fang, Ning Li, Robert W. Palmatier et al.|Journal of Marketing|2008Cited by 253