Robert W. Palmatier

University of Washington

Publishes on Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification. 180 papers and 18.9k citations.

PubIndex Score98Top 2%How it's scored

180Publications

18.9kTotal Citations

First publication: 2004First senior author: 2008

Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Technology Adoption and User Behaviour

Top publicationsby citations

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Kenneth R. Evans, Rajiv P. Dant et al.|SSRN Electronic Journal|2006

Cited by 2k

Review articles: purpose, process, and structure

Robert W. Palmatier, John Hulland, Mark B. Houston|Journal of the Academy of Marketing Science|2017

Cited by 951

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Frank R. Kardes, Cheryl Burke Jarvis et al.|Journal of Marketing|2009

Cited by 897

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier, Dhruv Grewal, Rajiv P. Dant|Journal of Marketing|2007

Cited by 830

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Robert W. Palmatier, Abhishek Borah|Journal of Marketing|2016

Cited by 712