A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier(Paccar (United States)), Dhruv Grewal(Babson College), Rajiv P. Dant(University of Oklahoma)
Cited by 830
Related Papers
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
|SSRN Electronic Journal|2006|2k
Challenges and Opportunities in Multichannel Customer Management
|Journal of Service Research|2006|1.1k
Review articles: purpose, process, and structure
|Journal of the Academy of Marketing Science|2017|951
The Role of Customer Gratitude in Relationship Marketing
|Journal of Marketing|2009|897
Data Privacy: Effects on Customer and Firm Performance
|Journal of Marketing|2016|712