The dual concept of consumer value in social media brand community: A trust transfer perspective
Xuequn Wang(Murdoch University), Amjad Abdullat(West Texas A&M University), Yichuan Wang(Central South University), Xiaolin Lin(Shenzhen University)
Cited by 150
Related Papers
Setting the future of digital and social media marketing research: Perspectives and research propositions
|International Journal of Information Management|2020|2.4k
Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations
|Technological Forecasting and Social Change|2016|1.5k
Peak SIV replication in resting memory CD4+ T cells depletes gut lamina propria CD4+ T cells
|Nature|2005|944
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
|Psychology and Marketing|2022|822
An integrated big data analytics-enabled transformation model: Application to health care
|Information & Management|2017|504