Social Word of Mouth: How Trust Develops in the MarketNick Hajli, Yichuan Wang, Mauricio Featherman et al.|International Journal of Market Research|2014Cited by 200
The dual concept of consumer value in social media brand community: A trust transfer perspectiveXuequn Wang, Amjad Abdullat, Yichuan Wang et al.|International Journal of Information Management|2021Cited by 150
Factors Affecting Online Consumer's Behavior: An Investigation Across GenderXiaolin Lin, Stoney Brooks|Americas Conference on Information Systems|2013Cited by 9