Consumer cross-channel behaviour: is it always planned?
Isabella Maggioni, Dewi Tojib(Monash University), Carla Ferraro(Swinburne University of Technology), Jessica L. Pallant(Swinburne University of Technology), Jason Pallant(Monash University), Lois Shedd(Swinburne University of Technology), Sean Sands(Swinburne University of Technology)
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