From data to action: How marketers can leverage AI
Colin Campbell(University of San Diego), Alexis Mavrommatis(Swinburne University of Technology), Hsiu‐Yuan Tsao(National Taipei University), Sean Sands(Swinburne University of Technology), Carla Ferraro(Swinburne University of Technology)
Cited by 459
Related Papers
Unreal influence: leveraging AI in influencer marketing
|European Journal of Marketing|2022|389
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
|Business Horizons|2022|280
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
|Journal of Business Research|2015|248
The role of fashionability in second-hand shopping motivations
|Journal of Retailing and Consumer Services|2016|238
Managing the human–chatbot divide: how service scripts influence service experience
|Journal of service management|2020|158