C

Carla Ferraro

Swinburne University of Technology

ORCID: 0000-0002-3134-6712

Publishes on Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies. 65 papers and 3.2k citations.

PubIndex Score45Top 55% · seniorHow it's scored

65Publications

3.2kTotal Citations

First publication: 1992First senior author: 2009

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Top publicationsby citations

From data to action: How marketers can leverage AI

Colin Campbell, Alexis Mavrommatis, Sean Sands et al.|Business Horizons|2019

Cited by 459

Unreal influence: leveraging AI in influencer marketing

Sean Sands, Carla Ferraro, Kirk Plangger|European Journal of Marketing|2022

Cited by 389

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Sean Sands, Garreth Chandler, Carla Ferraro et al.|Business Horizons|2022

Cited by 280

Environmental concern and environmental purchase intentions: The mediating role of learning strategy

Joshua Newton, Sean Sands, Yelena Tsarenko et al.|Journal of Business Research|2015

Cited by 248

The role of fashionability in second-hand shopping motivations

Carla Ferraro, Jan Brace‐Govan, Sean Sands|Journal of Retailing and Consumer Services|2016

Cited by 238