From data to action: How marketers can leverage AIColin Campbell, Alexis Mavrommatis, Sean Sands et al.|Business Horizons|2019Cited by 459
Unreal influence: leveraging AI in influencer marketingSean Sands, Carla Ferraro, Kirk Plangger|European Journal of Marketing|2022Cited by 389
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencersSean Sands, Garreth Chandler, Carla Ferraro et al.|Business Horizons|2022Cited by 280
Environmental concern and environmental purchase intentions: The mediating role of learning strategyJoshua Newton, Sean Sands, Yelena Tsarenko et al.|Journal of Business Research|2015Cited by 248
The role of fashionability in second-hand shopping motivationsCarla Ferraro, Jan Brace‐Govan, Sean Sands|Journal of Retailing and Consumer Services|2016Cited by 238