The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediatorsChia‐Lin Hsu, Mu‐Chen Chen, Kuo‐Chien Chang|Information Systems and e-Business Management|2011Cited by 440
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand loveChia‐Lin Hsu, Mu‐Chen Chen|Computers in Human Behavior|2018Cited by 343
How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating roleChia‐Lin Hsu, Mu‐Chen Chen|Technological Forecasting and Social Change|2018Cited by 153
Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristicsChia‐Lin Hsu, Mu‐Chen Chen|Food Quality and Preference|2014Cited by 135
How green marketing, perceived motives and incentives influence behavioral intentionsKuo-Chien Chang, Mu‐Chen Chen, Ya-Ti Hsu et al.|Journal of Retailing and Consumer Services|2019Cited by 122