The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

Chia‐Lin Hsu(National Taiwan University of Science and Technology), Mu‐Chen Chen(National Yang Ming Chiao Tung University), Kuo‐Chien Chang(Chihlee Institute of Technology)
Information Systems and e-Business Management
October 14, 2011
Cited by 440


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