M

Mu‐Chen Chen

National Yang Ming Chiao Tung University

ORCID: 0000-0002-9685-3408

Publishes on Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Digital Marketing and Social Media. 145 papers and 7.2k citations.

PubIndex Score98Top 2%How it's scored
145Publications
7.2kTotal Citations
#4in Diverse Topics in Contemporary Research
First publication: 1996First senior author: 1997