The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior researchSara J. Maksi, Travis D. Masterson, Kathleen Keller et al.|Frontiers in Nutrition|2024Cited by 45
Immersive Virtual Reality Dietitian Improves Portion Control Self-Efficacy and Portion Size Estimation AccuracyBianca C. Braga, Travis D. Masterson, John W. Long et al.|Journal of Nutrition Education and Behavior|2025Cited by 8
Variety-seeking behavioral markers in an immersive virtual reality food buffet are associated with greater food and energy intake in laboratory mealsJohn W. Long, Travis D. Masterson, Paige M. Cunningham et al.|Appetite|2025Cited by 8
Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and playersJohn W. Long, Travis D. Masterson, Francisco Javier López Frías et al.|BMJ Public Health|2024Cited by 5
Exploring adolescent vulnerability to influencer product endorsement on snack intake within a live streaming context.Sara J. Maksi, Travis D. Masterson, John W. Long et al.|Technology Mind and Behavior|2024Cited by 3