The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior researchSara J. Maksi, Travis D. Masterson, Kathleen Keller et al.|Frontiers in Nutrition|2024Cited by 45
Immersive Virtual Reality Dietitian Improves Portion Control Self-Efficacy and Portion Size Estimation AccuracyBianca C. Braga, Travis D. Masterson, John W. Long et al.|Journal of Nutrition Education and Behavior|2025Cited by 8
Variety-seeking behavioral markers in an immersive virtual reality food buffet are associated with greater food and energy intake in laboratory mealsJohn W. Long, Travis D. Masterson, Caitlyn Edwards et al.|Appetite|2025Cited by 8
Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and playersJohn W. Long, Travis D. Masterson, Sara J. Maksi et al.|BMJ Public Health|2024Cited by 5
Exploring adolescent vulnerability to influencer product endorsement on snack intake within a live streaming context.Sara J. Maksi, Travis D. Masterson, John W. Long et al.|Technology Mind and Behavior|2024Cited by 3