False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencersSean Sands, Garreth Chandler, Carla Ferraro et al.|Business Horizons|2022Cited by 280
The paradoxes of generative AI-enabled customer service: A guide for managersCarla Ferraro, Colin Campbell, Mariluz Restrepo et al.|Business Horizons|2024Cited by 111
Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfireSean Sands, Eli Cohen, Colin Campbell et al.|Psychology and Marketing|2024Cited by 32
Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal ValuesVlad Demsar, Sean Sands, July Nguyen et al.|Journal of Macromarketing|2023Cited by 27
Principles for advertising responsibly using generative AISean Sands, Justine Rapp Farrell, Carla Ferraro et al.|Organizational Dynamics|2024Cited by 27