The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencersLiselot Hudders, Marijke De Veirman, Steffi De Jans|International Journal of Advertising|2020Cited by 642
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial ImplicationsGuoquan Ye, Marijke De Veirman, Liselot Hudders et al.|Journal of Advertising|2021Cited by 371
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future ResearchMarijke De Veirman, Michelle R. Nelson, Liselot Hudders|Frontiers in Psychology|2019Cited by 369
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitudeMarijke De Veirman, Liselot Hudders, Veroline Cauberghe|International Journal of Advertising|2017Cited by 166
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluationsSteffi De Jans, Liselot Hudders, Marijke De Veirman et al.|Computers in Human Behavior|2020Cited by 127