The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencersLiselot Hudders, Marijke De Veirman, Steffi De Jans|International Journal of Advertising|2020Cited by 642
How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 LockdownVeroline Cauberghe, Koen Ponnet, Steffi De Jans et al.|Cyberpsychology Behavior and Social Networking|2020Cited by 569
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial ImplicationsGuoquan Ye, Marijke De Veirman, Steffi De Jans et al.|Journal of Advertising|2021Cited by 371
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational VlogSteffi De Jans, Liselot Hudders, Veroline Cauberghe|Journal of Advertising|2018Cited by 239
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on InstagramLiselot Hudders, Steffi De Jans|International Journal of Advertising|2021Cited by 183