Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
Marijke De Veirman(Ghent University), Liselot Hudders(HOGENT University of Applied Sciences and Arts), Veroline Cauberghe(Ghent University)
Cited by 166
Related Papers
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
|International Journal of Advertising|2020|642
How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown
|Cyberpsychology Behavior and Social Networking|2020|569
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
|Journal of Advertising|2021|371
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
|Frontiers in Psychology|2019|369
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
|Journal of Happiness Studies|2011|301