How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Steffi De Jans(Ghent University), Liselot Hudders(Ghent University Hospital), Veroline Cauberghe(Ghent University)
Journal of Advertising
October 2, 2018
Cited by 239


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