How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Steffi De Jans(Ghent University), Liselot Hudders(HOGENT University of Applied Sciences and Arts), Veroline Cauberghe(Ghent University)
Journal of Advertising
October 2, 2018
Cited by 239


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