Theory development in servitization through the application of fsQCA and experimentsAnna Salonen, Joona Keränen, Marcus Zimmer|International Journal of Operations & Production Management|2021Cited by 59
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theoryJoona Keränen, Harri Terho, Anna Salonen|Industrial Marketing Management|2020Cited by 34
Advancing value-based selling research in B2B markets: A theoretical toolbox and research agendaJoona Keränen, Mario Kienzler, Anna Salonen et al.|Industrial Marketing Management|2023Cited by 31
Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangementJoona Keränen, Dirk Totzek, Anna Salonen et al.|Industrial Marketing Management|2023Cited by 13
How to nudge industrial customers to accept free-to-fee service price switches?Joona Keränen, Juha Munnukka, Anna Salonen et al.|Industrial Marketing Management|2026Cited by 1