Theory development in servitization through the application of fsQCA and experimentsAnna Salonen, Joona Keränen, Marcus Zimmer|International Journal of Operations & Production Management|2021Cited by 59
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagementAnna Salonen, Heikki Karjaluoto, Joel Mero et al.|Industrial Marketing Management|2024Cited by 53
Business solutions as market signals that facilitate product salesMarcus Zimmer, Florian von Wangenheim, Anna Salonen|Industrial Marketing Management|2020Cited by 22
Business Solutions as SignalsMarcus Zimmer, Florian von Wangenheim, Anna Salonen|Repository for Publications and Research Data (ETH Zurich)|2017Cited by 0