Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

Joona Keränen(RMIT University), Dirk Totzek(University of Passau), Mario Kienzler(Linköping University), Anna Salonen(University of Turku), Harri Terho(University of Turku)
Industrial Marketing Management
October 5, 2023
Cited by 13


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