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Charles F. Hofacker

Florida State University

ORCID: 0000-0002-1013-1456

Publishes on Digital Marketing and Social Media, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty. 112 papers and 8.7k citations.

PubIndex Score98Top 2%How it's scored

112Publications

8.7kTotal Citations

First publication: 1982First senior author: 1991

Digital Marketing and Social Media Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Top publicationsby citations

Measuring consumer innovativeness

Ronald E. Goldsmith, Charles F. Hofacker|Journal of the Academy of Marketing Science|1991

Cited by 1.1k

Measuring Consumer Innovativeness

Ronald E. Goldsmith, Charles F. Hofacker|Journal of the Academy of Marketing Science|1991

Cited by 1k

Technological disruptions in services: lessons from tourism and hospitality

Dimitrios Buhalis, Charles F. Hofacker, Tracy Harwood et al.|Journal of service management|2019

Cited by 884

Consumer Power: Evolution in the Digital Age

Lauren I. Labrecque, Charles F. Hofacker, Charla Mathwick et al.|Journal of Interactive Marketing|2013

Cited by 632

Gamification and Mobile Marketing Effectiveness

Charles F. Hofacker, Jeff Donaldson, Puneet Manchanda et al.|Journal of Interactive Marketing|2016

Cited by 467