P

Puneet Manchanda

University of Michigan

ORCID: 0000-0002-2013-612X

105 papers and 6.4k citations.

PubIndex Score98Top 2%How it's scored

105Publications

6.4kTotal Citations

First senior author: 1997

Top publicationsby citations

Gamification and Mobile Marketing Effectiveness

Charles F. Hofacker, Jeff Donaldson, Puneet Manchanda et al.|Journal of Interactive Marketing|2016

Cited by 467

Indexing the rest of 105 publications…