J

Jonathan Z. Zhang

Colorado State University

ORCID: 0000-0002-9559-0626

29 papers and 1.6k citations.

PubIndex Score98Top 2% · mid-careerHow it's scored

29Publications

1.6kTotal Citations

First senior author: 2016

Top publicationsby citations

Influencer Marketing Effectiveness

Fine F. Leung, Robert W. Palmatier, Flora F. Gu et al.|Journal of Marketing|2022

Cited by 413

Dynamic Relationship Marketing

Jonathan Z. Zhang, Rajiv P. Dant, George F. Watson et al.|Journal of Marketing|2016

Cited by 262

Indexing the rest of 29 publications…