J

Jonathan Z. Zhang

Colorado State University

2 papers and 675 citations.

2Publications

675Total Citations

Top publicationsby citations

Influencer Marketing Effectiveness

Fine F. Leung, Robert W. Palmatier, Jonathan Z. Zhang et al.|Journal of Marketing|2022

Cited by 413

Dynamic Relationship Marketing

Jonathan Z. Zhang, Rajiv P. Dant, George F. Watson et al.|Journal of Marketing|2016

Cited by 262