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Fine F. Leung

Hong Kong Polytechnic University

2 papers and 921 citations.

2Publications

921Total Citations

Top publicationsby citations

Online influencer marketing

Fine F. Leung, Robert W. Palmatier, Flora F. Gu|Journal of the Academy of Marketing Science|2022

Cited by 508

Influencer Marketing Effectiveness

Fine F. Leung, Robert W. Palmatier, Jonathan Z. Zhang et al.|Journal of Marketing|2022

Cited by 413