Brand-Related and Information-Sharing Cues as Decision Aid for Smartphone Users at Different Levels of Persuasion Knowledge to Assess mHealth App Credibility: An Eye-Tracking Study

Eunsin Joo(Chonnam National University Hospital), Shaheen Kanthawala(Michigan State University), Anastasia Kononova(Michigan State University), Jing Yang
International Journal of Strategic Communication
March 16, 2026
Cited by 1


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