Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler(Vienna University of Economics and Business), Daniel Dan(MODUL University Vienna), David A. Schweidel(Emory University), Thomas Reutterer(Vienna University of Economics and Business)
WU Research
January 1, 2021
Cited by 0

Related Papers

Topic modeling in marketing: recent advances and research opportunities
|Journal of Business Economics|2018|134
Frontiers: Supporting Content Marketing with Natural Language Generation
|Marketing Science|2022|118
Leveraging AI for Content Generation: A Customer Equity Perspective
|Unknown|2023|24
Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement
|SSRN Electronic Journal|2023|17
Picture Perfect: Engaging Customers with Visual Generative AI
|Journal of Marketing|2025|10