Topic modeling in marketing: recent advances and research opportunitiesMartin Reisenbichler, Thomas Reutterer|Journal of Business Economics|2018Cited by 134
Frontiers: Supporting Content Marketing with Natural Language GenerationMartin Reisenbichler, Daniel Dan, David A. Schweidel et al.|Marketing Science|2022Cited by 118
Leveraging AI for Content Generation: A Customer Equity PerspectiveDavid A. Schweidel, Kunpeng Zhang, Martin Reisenbichler et al.|Unknown|2023Cited by 24
Applying Large Language Models to Sponsored Search AdvertisingMartin Reisenbichler, David A. Schweidel, Thomas Reutterer|Marketing Science|2025Cited by 4
Moving Beyond ChatGPT: Applying Large Language Models in Marketing ContextsDavid A. Schweidel, Thomas Reutterer, Martin Reisenbichler|NIM Marketing Intelligence Review|2024Cited by 2